Branding

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Caucus branding is used to keep our materials consistent.

Table of Current and Currently Proposed Colors

 
Black
#000000
 
109C
#FFD100
 
288C
#002D72
 
255C
#72246C
 
640C
#0082BA
 
7622C
#93272C
 
553C
#284734
 
161C
#603D20
 
124C
#EAAA00
 
318C
#88D8DF
 
White
#FFFFFF
 
CG4C
#BBBCBC
 
CG9C
#75787B
 
CG11C
#53565A
 
433C
#1D252D


Current Standards

  • Primary Colors: Gold (109C) and Black
  • Secondary and Special Use Colors: Gray (433C, Cool Gray 11C, Cool Gray 9C, and Cool gray 4C)
  • Sans Serif/body text: Roboto 2014
  • Serif: Alegreya
  • Decorous Script: Chopin Script
  • Handwritten Script: Fontourist Journal
  • Logo/Title: Avant Garde
  • Logo Presentation: Gold logo on Black
  • Buttons: Orlando 2016B
  • Secondary and Special Use Colors:
    • Dark Gold (124C) -- use in place of 109C on white backgrounds
    • Dark Blue (288C)
    • Dark Red (7622C)
    • Cerulean (640C)
    • Green (553C)
    • Brown (161C)
    • Cyan (318C) -- only for use on black or other dark backgrounds

Pending Standards

  • Audio Logo -- rough draft exists
  • Animated Logo -- rough draft exists


Superseded/Deprecated Standards

  • Logo/Title: Chivo, [pointy geometric; name needed], Roboto 2014
  • Supplementary Sans Serif: Chivo
  • Cool Gray 1C
  • Cool Gray 2C
  • Cool Gray 3C
  • Cool Gray 5C
  • Cool Gray 6C
  • Cool Gray 7C
  • Cool Gray 8C
  • Cool Gray 10C

Not Approved

  • Khaki (416C) was proposed but not approved at the 24 August 2017 Branding Committee meeting as it and Cyan (318C) were determined to be too tame for Caucus use. Cyan (318C) was later adopted by the branding committee for use on black backgrounds.