Difference between revisions of "Branding"

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(Finally adding LPNevada Purple; additional tinkering; requesting one more light color)
(Quick, ugly, and likely incomplete update attempt)
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{| {{Nicetable Presentation}}
 
{| {{Nicetable Presentation}}
 
| <DIV style="background:{{255C}}; height:3em; width:3em">&nbsp;</DIV>
 
| <DIV style="background:{{255C}}; height:3em; width:3em">&nbsp;</DIV>
−
| <DIV style="height:3m; width:6em; text-align:center">'''288C'''<BR /><SPAN style="font-family: Inconsolata, Consolas, Monaco, monospace">#72246C</SPAN></DIV>
+
| <DIV style="height:3m; width:6em; text-align:center">'''255C'''<BR /><SPAN style="font-family: Inconsolata, Consolas, Monaco, monospace">#72246C</SPAN></DIV>
 
|}
 
|}
 
|}
 
|}
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|  
 
|  
 
{| {{Nicetable Presentation}}
 
{| {{Nicetable Presentation}}
−
| <DIV style="background:#FFFFFF; height:3em; width:3em">&nbsp;</DIV>
+
| <DIV style="background:{{124C}}; height:3em; width:3em">&nbsp;</DIV>
−
| <DIV style="height:3m; width:6em; text-align:center">'''White'''<BR /><SPAN style="font-family: Inconsolata, Consolas, Monaco, monospace">#FFFFFF</SPAN></DIV>
+
| <DIV style="height:3m; width:6em; text-align:center">'''124C'''<BR /><SPAN style="font-family: Inconsolata, Consolas, Monaco, monospace">#EAAA00</SPAN></DIV>
 
|}
 
|}
 
|  
 
|  
 
{| {{Nicetable Presentation}}
 
{| {{Nicetable Presentation}}
−
| <DIV style="background:{{CG1C}}; height:3em; width:3em">&nbsp;</DIV>
+
| <DIV style="background:{{318C}}; height:3em; width:3em">&nbsp;</DIV>
−
| <DIV style="height:3m; width:6em; text-align:center">'''CG1C'''<BR /><SPAN style="font-family: Inconsolata, Consolas, Monaco, monospace">#D9D9D6</SPAN></DIV>
+
| <DIV style="height:3m; width:6em; text-align:center">'''318C'''<BR /><SPAN style="font-family: Inconsolata, Consolas, Monaco, monospace">#88D8DF</SPAN></DIV>
 
|}
 
|}
 
|  
 
|  
 
{| {{Nicetable Presentation}}
 
{| {{Nicetable Presentation}}
−
| <DIV style="background:{{CG2C}}; height:3em; width:3em">&nbsp;</DIV>
+
| <DIV style="background:#FFFFFF; height:3em; width:3em">&nbsp;</DIV>
−
| <DIV style="height:3m; width:6em; text-align:center">'''CG2C'''<BR /><SPAN style="font-family: Inconsolata, Consolas, Monaco, monospace">#D0D0CE</SPAN></DIV>
+
| <DIV style="height:3m; width:6em; text-align:center">'''White'''<BR /><SPAN style="font-family: Inconsolata, Consolas, Monaco, monospace">#FFFFFF</SPAN></DIV>
−
|}
 
−
|
 
−
{| {{Nicetable Presentation}}
 
−
| <DIV style="background:{{CG3C}}; height:3em; width:3em">&nbsp;</DIV>
 
−
| <DIV style="height:3m; width:6em; text-align:center">'''CG3C'''<BR /><SPAN style="font-family: Inconsolata, Consolas, Monaco, monospace">#C8C9C7</SPAN></DIV>
 
 
|}
 
|}
 
|}
 
|}
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|}
 
|}
 
|  
 
|  
−
{| {{Nicetable Presentation}}
 
−
| <DIV style="background:{{CG5C}}; height:3em; width:3em">&nbsp;</DIV>
 
−
| <DIV style="height:3m; width:6em; text-align:center">'''CG5C'''<BR /><SPAN style="font-family: Inconsolata, Consolas, Monaco, monospace">#B1B3B3</SPAN></DIV>
 
−
|}
 
−
|
 
−
{| {{Nicetable Presentation}}
 
−
| <DIV style="background:{{CG6C}}; height:3em; width:3em">&nbsp;</DIV>
 
−
| <DIV style="height:3m; width:6em; text-align:center">'''CG6C'''<BR /><SPAN style="font-family: Inconsolata, Consolas, Monaco, monospace">#A7A8AA</SPAN></DIV>
 
−
|}
 
−
|
 
−
{| {{Nicetable Presentation}}
 
−
| <DIV style="background:{{CG7C}}; height:3em; width:3em">&nbsp;</DIV>
 
−
| <DIV style="height:3m; width:6em; text-align:center">'''CG7C'''<BR /><SPAN style="font-family: Inconsolata, Consolas, Monaco, monospace">#97999B</SPAN></DIV>
 
−
|}
 
 
|}
 
|}
 
<!-- 5 -->
 
<!-- 5 -->
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| <!-- Spacing --><DIV style="height:3em;width:0"></DIV>
 
| <!-- Spacing --><DIV style="height:3em;width:0"></DIV>
 
|  
 
|  
−
{| {{Nicetable Presentation}}
 
−
| <DIV style="background:{{CG8C}}; height:3em; width:3em">&nbsp;</DIV>
 
−
| <DIV style="height:3m; width:6em; text-align:center">'''CG8C'''<BR /><SPAN style="font-family: Inconsolata, Consolas, Monaco, monospace">#888B8D</SPAN></DIV>
 
−
|}
 
−
|
 
 
{| {{Nicetable Presentation}}
 
{| {{Nicetable Presentation}}
 
| <DIV style="background:{{CG9C}}; height:3em; width:3em">&nbsp;</DIV>
 
| <DIV style="background:{{CG9C}}; height:3em; width:3em">&nbsp;</DIV>
 
| <DIV style="height:3m; width:6em; text-align:center">'''CG9C'''<BR /><SPAN style="font-family: Inconsolata, Consolas, Monaco, monospace">#75787B</SPAN></DIV>
 
| <DIV style="height:3m; width:6em; text-align:center">'''CG9C'''<BR /><SPAN style="font-family: Inconsolata, Consolas, Monaco, monospace">#75787B</SPAN></DIV>
−
|}
 
−
|
 
−
{| {{Nicetable Presentation}}
 
−
| <DIV style="background:{{CG10C}}; height:3em; width:3em">&nbsp;</DIV>
 
−
| <DIV style="height:3m; width:6em; text-align:center">'''CG10C'''<BR /><SPAN style="font-family: Inconsolata, Consolas, Monaco, monospace">#63666A</SPAN></DIV>
 
 
|}
 
|}
 
|  
 
|  
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| <DIV style="background:{{CG11C}}; height:3em; width:3em">&nbsp;</DIV>
 
| <DIV style="background:{{CG11C}}; height:3em; width:3em">&nbsp;</DIV>
 
| <DIV style="height:3m; width:6em; text-align:center">'''CG11C'''<BR /><SPAN style="font-family: Inconsolata, Consolas, Monaco, monospace">#53565A</SPAN></DIV>
 
| <DIV style="height:3m; width:6em; text-align:center">'''CG11C'''<BR /><SPAN style="font-family: Inconsolata, Consolas, Monaco, monospace">#53565A</SPAN></DIV>
 +
|
 +
{| {{Nicetable Presentation}}
 +
| <DIV style="background:{{433C}}; height:3em; width:3em">&nbsp;</DIV>
 +
| <DIV style="height:3m; width:6em; text-align:center">'''433C'''<BR /><SPAN style="font-family: Inconsolata, Consolas, Monaco, monospace">#1D252D</SPAN></DIV>
 +
|}
 +
|
 
|}
 
|}
 
|}
 
|}
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==Current Standards==
 
==Current Standards==
 
*Primary Colors: Gold ([[109C]]) and Black
 
*Primary Colors: Gold ([[109C]]) and Black
−
*Secondary and Special Use Colors: Gray (Cool Gray 11C and the Cool Gray 1C-10C)
+
*Secondary and Special Use Colors: Gray (433C, Cool Gray 11C, Cool Gray 9C, and Cool gray 4C)
−
*Sans Serif: [[Roboto 2014]]
+
*Sans Serif/body text: [[Roboto 2014]]
 
*Serif: [[Alegreya]]
 
*Serif: [[Alegreya]]
 
*Decorous Script: [[Chopin Script]]
 
*Decorous Script: [[Chopin Script]]
−
*Logo/Title: [[Roboto 2014]]
+
*Handwritten Script: [[Fontourist Journal]]
 +
*Logo/Title: [[Tex Gyre Adventor|Avant Garde]]
 
*Logo Presentation: Gold logo on Black
 
*Logo Presentation: Gold logo on Black
−
*Buttons: [[Orlando 2016A]]
+
*Buttons: [[Orlando 2016B]]
 
*Secondary and Special Use Colors:
 
*Secondary and Special Use Colors:
 +
**Dark Gold (124C) -- use in place of 109C on white backgrounds
 
**Dark Blue (288C)
 
**Dark Blue (288C)
 
**Dark Red (7622C)
 
**Dark Red (7622C)
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**Green (553C)
 
**Green (553C)
 
**Brown (161C)
 
**Brown (161C)
−
 
+
**Cyan (318C) -- only for use on black or other dark backgrounds
−
 
 
−
==Proposed Standards==
 
−
*<S>Violet/Purple (Need Pantone number from Nevada)</S>
 
−
*At least one more light color to go against black in printed materials
 
  
 
==Pending Standards==
 
==Pending Standards==
−
*How to do the logo on anything other than black (this wiki is not in compliance with on black)
+
*Audio Logo -- rough draft exists
−
*Handwritten Script
+
*Animated Logo -- rough draft exists
−
*Audio Logo
 
−
*Animated Logo
 
−
*[[Libertarian Vanguard]] Headlines/Masthead (Avant-Garde?)
 
  
  
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*Logo/Title: Chivo, [what was it again?]
 
*Logo/Title: Chivo, [what was it again?]
 
*Supplementary Sans Serif: Chivo
 
*Supplementary Sans Serif: Chivo
 +
*Cool Gray 1C
 +
*Cool Gray 2C
 +
*Cool Gray 3C
 +
*Cool Gray 5C
 +
*Cool Gray 6C
 +
*Cool Gray 7C
 +
*Cool Gray 8C
 +
*Cool Gray 10C
 +
  
 
==Not Approved==
 
==Not Approved==
−
*Cyan (318C) and Khaki (416C) were proposed but not approved at the 24 August 2017 Branding Committee meeting as they were determined to be too tame for Caucus use.
+
*Khaki (416C) was proposed but not approved at the 24 August 2017 Branding Committee meeting as it and Cyan (318C) were determined to be too tame for Caucus use.  Cyan (318C) was later adopted by the branding committee for use on black backgrounds.
  
  
  
 
[[Category:Branding]]
 
[[Category:Branding]]

Revision as of 19:04, 25 April 2019

Caucus branding is used to keep our materials consistent.

Table of Current and Currently Proposed Colors
 
Black
#000000
 
109C
#FFD100
 
288C
#002D72
 
255C
#72246C
 
640C
#0082BA
 
7622C
#93272C
 
553C
#284734
 
161C
#603D20
 
124C
#EAAA00
 
318C
#88D8DF
 
White
#FFFFFF
 
CG4C
#BBBCBC
 
CG9C
#75787B
 
CG11C
#53565A
 
433C
#1D252D


Current Standards

  • Primary Colors: Gold (109C) and Black
  • Secondary and Special Use Colors: Gray (433C, Cool Gray 11C, Cool Gray 9C, and Cool gray 4C)
  • Sans Serif/body text: Roboto 2014
  • Serif: Alegreya
  • Decorous Script: Chopin Script
  • Handwritten Script: Fontourist Journal
  • Logo/Title: Avant Garde
  • Logo Presentation: Gold logo on Black
  • Buttons: Orlando 2016B
  • Secondary and Special Use Colors:
    • Dark Gold (124C) -- use in place of 109C on white backgrounds
    • Dark Blue (288C)
    • Dark Red (7622C)
    • Cerulean (640C)
    • Green (553C)
    • Brown (161C)
    • Cyan (318C) -- only for use on black or other dark backgrounds

Pending Standards

  • Audio Logo -- rough draft exists
  • Animated Logo -- rough draft exists


Superseded/Deprecated Standards

  • Logo/Title: Chivo, [what was it again?]
  • Supplementary Sans Serif: Chivo
  • Cool Gray 1C
  • Cool Gray 2C
  • Cool Gray 3C
  • Cool Gray 5C
  • Cool Gray 6C
  • Cool Gray 7C
  • Cool Gray 8C
  • Cool Gray 10C


Not Approved

  • Khaki (416C) was proposed but not approved at the 24 August 2017 Branding Committee meeting as it and Cyan (318C) were determined to be too tame for Caucus use. Cyan (318C) was later adopted by the branding committee for use on black backgrounds.
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