Difference between revisions of "Branding"
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Latest revision as of 05:37, 25 June 2020
Caucus branding is used to keep our materials consistent.
Table of Current and Currently Proposed Colors
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Current Standards
- Primary Colors: Gold (109C) and Black
- Secondary and Special Use Colors: Gray (433C, Cool Gray 11C, Cool Gray 9C, and Cool gray 4C)
- Sans Serif/body text: Roboto 2014
- Serif: Alegreya
- Decorous Script: Chopin Script
- Handwritten Script: Fontourist Journal
- Logo/Title: Avant Garde
- Logo Presentation: Gold logo on Black
- Buttons: Orlando 2016B
- Secondary and Special Use Colors:
- Dark Gold (124C) -- use in place of 109C on white backgrounds
- Dark Blue (288C)
- Dark Red (7622C)
- Cerulean (640C)
- Green (553C)
- Brown (161C)
- Cyan (318C) -- only for use on black or other dark backgrounds
Pending Standards
- Audio Logo -- rough draft exists
- Animated Logo -- rough draft exists
Superseded/Deprecated Standards
- Logo/Title: Chivo, [pointy geometric; name needed], Roboto 2014
- Supplementary Sans Serif: Chivo
- Cool Gray 1C
- Cool Gray 2C
- Cool Gray 3C
- Cool Gray 5C
- Cool Gray 6C
- Cool Gray 7C
- Cool Gray 8C
- Cool Gray 10C
Not Approved
- Khaki (416C) was proposed but not approved at the 24 August 2017 Branding Committee meeting as it and Cyan (318C) were determined to be too tame for Caucus use. Cyan (318C) was later adopted by the branding committee for use on black backgrounds.