Difference between revisions of "Libertarian Vanguard Branding"

Latest revision as of 08:22, 28 March 2020

Current branding is implemented on the website.

The one known color issue of the historical run had the masthead in green. Using Ed Clark '80 Green.

Masthead: section titles: Avant Garde, presently using the Tex Gyre Adventor fonts
Sans Serif:Roboto 2014 (not final) -- possibly use this for bulk text if it's not being printed;
Serif: Alegreya (not final) -- possibly use this for bulk text if we ARE going to print it. In black weight, it's very memorable.

@@ Line 1: / Line 1: @@
-The goal is to have a reasonable intermingling of current Radical Caucus branding and the branding of the forst 2-3 volumes of Libertarian Vanguard.  The attempted Fall 2016 issue is not a suitable reference for colors and typefaces.
+Current branding is implemented on the website.
 ==Colors==
-*Gold: 109C
+*Dark Green: 553C
+*Medium Green: 347C
 *Black
+*White
-The one known color issue of the historical run had the masthead in green.  It is hoped to compare this issue to a Pantone deck soon to determine what green.
+The one known color issue of the historical run had the masthead in green.  Using Ed Clark '80 Green.
 ==Typefaces==
-*Masthead: section titles: Avant Garde?  This was used during the peak years of the caucus.  What it was replaced with later on was completely forgettable and unworthy.
+*Masthead: section titles: Avant Garde, presently using the Tex Gyre Adventor fonts
-*Sans Serif:Roboto 2014 -- possibly use this for bulk text if it's not being printed; avoid using for mastheads, titles, et c. as it's too forgettable for that.
+*Sans Serif:Roboto 2014 (not final) -- possibly use this for bulk text if it's not being printed;
-*Serif: Alegreya -- possibly use this for bulk text if we ARE going to print it.  In black weight, it's very memorable.
+*Serif: Alegreya (not final) -- possibly use this for bulk text if we ARE going to print it.  In black weight, it's very memorable.