Branding

Caucus branding is used to keep our materials consistent.

Table of Current and Currently Proposed Colors

 

Black

 

109C

 

288C

 

640C

 

7622C

 

553C

 

161C

 

CG1C (Cool Gray 1C)

 

CG2C (Cool Gray 2C)

 

CG3C (Cool Gray 3C)

 

CG4C (Cool Gray 4C)

 

CG5C (Cool Gray 5C)

 

CG6C (Cool Gray 6C)

 

CG7C (Cool Gray 7C)

 

CG8C (Cool Gray 8C)

 

CG9C (Cool Gray 9C)

 

CG10C (Cool Gray 10C)

 

CG11C (Cool Gray 11C)

Current Standards

• Primary Colors: Gold (109C) and Black
• Secondary and Special Use Colors: Gray (Cool Gray 11C and the Cool Gray 1C-10C)
• Sans Serif: Roboto 2014
• Serif: Alegreya
• Decorous Script: Chopin Script
• Logo/Title: Roboto 2014
• Logo Presentation: Gold logo on Black
• Buttons: Orlando 2016A
• Secondary and Special Use Colors:
  • Dark Blue (288C)
  • Dark Red (7622C)
  • Cerulean (640C)
  • Green (553C)
  • Brown (161C)

Proposed Standards

• Violet/Purple (Need Pantone number from Nevada)

Pending Standards

• How to do the logo on anything other than black (this wiki is not in compliance with on black)
• Handwritten Script
• Audio Logo
• Animated Logo
• Libertarian Vanguard Headlines/Masthead (Avant-Garde?)

Superseded/Deprecated Standards

• Logo/Title: Chivo, [what was it again?]
• Supplementary Sans Serif: Chivo

Not Approved

• Cyan (318C) and Khaki (416C) were proposed but not approved at the 24 August 2017 Branding Committee meeting as they were determined to be too tame for Caucus use.