Difference between revisions of "Branding"

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(Giving up and leaving out Roboto Mono and others that are more than one term and need to be quoted)
(Finally adding LPNevada Purple; additional tinkering; requesting one more light color)
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==Table of Current and Currently Proposed Colors==
 
==Table of Current and Currently Proposed Colors==
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<DIV style="overflow:auto>
 
 
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{| role="presentation"
 
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| <!-- Spacing --><DIV style="height:3em;width:15em">
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| <!-- Spacing --><DIV style="height:3em;width:0em"></DIV>
 
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{| {{Nicetable Presentation}}
 
{| {{Nicetable Presentation}}
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| <DIV style="background:{{288C}}; height:3em; width:3em">&nbsp;</DIV>
 
| <DIV style="background:{{288C}}; height:3em; width:3em">&nbsp;</DIV>
 
| <DIV style="height:3m; width:6em; text-align:center">'''288C'''<BR /><SPAN style="font-family: Inconsolata, Consolas, Monaco, monospace">#002D72</SPAN></DIV>
 
| <DIV style="height:3m; width:6em; text-align:center">'''288C'''<BR /><SPAN style="font-family: Inconsolata, Consolas, Monaco, monospace">#002D72</SPAN></DIV>
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|}
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|
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{| {{Nicetable Presentation}}
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| <DIV style="background:{{255C}}; height:3em; width:3em">&nbsp;</DIV>
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| <DIV style="height:3m; width:6em; text-align:center">'''288C'''<BR /><SPAN style="font-family: Inconsolata, Consolas, Monaco, monospace">#72246C</SPAN></DIV>
 
|}
 
|}
 
|}
 
|}
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{| role="presentation"
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| <!-- Spacing --><DIV style="height:3em;width:9em">
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{| {{Nicetable Presentation}}
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| <DIV style="background:#FFFFFF; height:3em; width:3em">&nbsp;</DIV>
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| <DIV style="height:3m; width:6em; text-align:center">'''White'''<BR /><SPAN style="font-family: Inconsolata, Consolas, Monaco, monospace">#FFFFFF</SPAN></DIV>
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{| {{Nicetable Presentation}}
 
{| {{Nicetable Presentation}}
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| <DIV style="height:3m; width:6em; text-align:center">'''CG3C'''<BR /><SPAN style="font-family: Inconsolata, Consolas, Monaco, monospace">#C8C9C7</SPAN></DIV>
 
| <DIV style="height:3m; width:6em; text-align:center">'''CG3C'''<BR /><SPAN style="font-family: Inconsolata, Consolas, Monaco, monospace">#C8C9C7</SPAN></DIV>
 
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| <DIV style="height:3m; width:6em; text-align:center">'''CG5C'''<BR /><SPAN style="font-family: Inconsolata, Consolas, Monaco, monospace">#B1B3B3</SPAN></DIV>
 
| <DIV style="height:3m; width:6em; text-align:center">'''CG5C'''<BR /><SPAN style="font-family: Inconsolata, Consolas, Monaco, monospace">#B1B3B3</SPAN></DIV>
 
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| <DIV style="height:3m; width:6em; text-align:center">'''CG7C'''<BR /><SPAN style="font-family: Inconsolata, Consolas, Monaco, monospace">#97999B</SPAN></DIV>
 
| <DIV style="height:3m; width:6em; text-align:center">'''CG7C'''<BR /><SPAN style="font-family: Inconsolata, Consolas, Monaco, monospace">#97999B</SPAN></DIV>
 
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| <DIV style="height:3m; width:6em; text-align:center">'''CG8C'''<BR /><SPAN style="font-family: Inconsolata, Consolas, Monaco, monospace">#888B8D</SPAN></DIV>
 
| <DIV style="height:3m; width:6em; text-align:center">'''CG8C'''<BR /><SPAN style="font-family: Inconsolata, Consolas, Monaco, monospace">#888B8D</SPAN></DIV>
 
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|}
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{| {{Nicetable Presentation}}
 
{| {{Nicetable Presentation}}
 
| <DIV style="background:{{CG9C}}; height:3em; width:3em">&nbsp;</DIV>
 
| <DIV style="background:{{CG9C}}; height:3em; width:3em">&nbsp;</DIV>
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==Proposed Standards==
 
==Proposed Standards==
−
*Violet/Purple (Need Pantone number from Nevada)
+
*<S>Violet/Purple (Need Pantone number from Nevada)</S>
−
 
+
*At least one more light color to go against black in printed materials
  
 
==Pending Standards==
 
==Pending Standards==

Revision as of 05:35, 17 September 2018

Caucus branding is used to keep our materials consistent.

Table of Current and Currently Proposed Colors
 
Black
#000000
 
109C
#FFD100
 
288C
#002D72
 
288C
#72246C
 
640C
#0082BA
 
7622C
#93272C
 
553C
#284734
 
161C
#603D20
 
White
#FFFFFF
 
CG1C
#D9D9D6
 
CG2C
#D0D0CE
 
CG3C
#C8C9C7
 
CG4C
#BBBCBC
 
CG5C
#B1B3B3
 
CG6C
#A7A8AA
 
CG7C
#97999B
 
CG8C
#888B8D
 
CG9C
#75787B
 
CG10C
#63666A
 
CG11C
#53565A


Current Standards

  • Primary Colors: Gold (109C) and Black
  • Secondary and Special Use Colors: Gray (Cool Gray 11C and the Cool Gray 1C-10C)
  • Sans Serif: Roboto 2014
  • Serif: Alegreya
  • Decorous Script: Chopin Script
  • Logo/Title: Roboto 2014
  • Logo Presentation: Gold logo on Black
  • Buttons: Orlando 2016A
  • Secondary and Special Use Colors:
    • Dark Blue (288C)
    • Dark Red (7622C)
    • Cerulean (640C)
    • Green (553C)
    • Brown (161C)


Proposed Standards

  • Violet/Purple (Need Pantone number from Nevada)
  • At least one more light color to go against black in printed materials

Pending Standards

  • How to do the logo on anything other than black (this wiki is not in compliance with on black)
  • Handwritten Script
  • Audio Logo
  • Animated Logo
  • Libertarian Vanguard Headlines/Masthead (Avant-Garde?)


Superseded/Deprecated Standards

  • Logo/Title: Chivo, [what was it again?]
  • Supplementary Sans Serif: Chivo

Not Approved

  • Cyan (318C) and Khaki (416C) were proposed but not approved at the 24 August 2017 Branding Committee meeting as they were determined to be too tame for Caucus use.
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