Branding

Caucus branding is used to keep our materials consistent.

Table of Current and Currently Proposed Colors

 

Black
#000000

 

109C
#FFD100

 

288C
#002D72

 

288C
#72246C

 

640C
#0082BA

 

7622C
#93272C

 

553C
#284734

 

161C
#603D20

 

White
#FFFFFF

 

CG1C
#D9D9D6

 

CG2C
#D0D0CE

 

CG3C
#C8C9C7

 

CG4C
#BBBCBC

 

CG5C
#B1B3B3

 

CG6C
#A7A8AA

 

CG7C
#97999B

 

CG8C
#888B8D

 

CG9C
#75787B

 

CG10C
#63666A

 

CG11C
#53565A

Current Standards

• Primary Colors: Gold (109C) and Black
• Secondary and Special Use Colors: Gray (Cool Gray 11C and the Cool Gray 1C-10C)
• Sans Serif: Roboto 2014
• Serif: Alegreya
• Decorous Script: Chopin Script
• Logo/Title: Roboto 2014
• Logo Presentation: Gold logo on Black
• Buttons: Orlando 2016A
• Secondary and Special Use Colors:
  • Dark Blue (288C)
  • Dark Red (7622C)
  • Cerulean (640C)
  • Green (553C)
  • Brown (161C)

Proposed Standards

• Violet/Purple (Need Pantone number from Nevada)
• At least one more light color to go against black in printed materials

Pending Standards

• How to do the logo on anything other than black (this wiki is not in compliance with on black)
• Handwritten Script
• Audio Logo
• Animated Logo
• Libertarian Vanguard Headlines/Masthead (Avant-Garde?)

Superseded/Deprecated Standards

• Logo/Title: Chivo, [what was it again?]
• Supplementary Sans Serif: Chivo

Not Approved

• Cyan (318C) and Khaki (416C) were proposed but not approved at the 24 August 2017 Branding Committee meeting as they were determined to be too tame for Caucus use.